We Are Strategically Focused in Our Work

• We only do work and only ask for work that adds value to the business.
• We simplify, standardize and streamline our current work whenever possible.

Innovation Is the Cornerstone of Our Success

• We place great value on big, new consumer innovations.
• We challenge convention and reinvent the way we do business to better win in the marketplace.

We Seek to be the Best

• We strive to be the best in all areas of strategic importance to the Company.
• We benchmark our performance rigorously versus the very best internally and externally.
• We learn from both, our successes and our failures.
• We develop superior understanding of consumers and their needs.
• We create and deliver products, packaging and concepts that build winning brand equities.
• We develop close, mutually productive relationships with our customers and our suppliers.

Ownership

• We accept personal accountability to meet our business needs, improve our systems and help others improve their effectiveness.
• We all act like owners, treating the CompanyÔÇÖs assets as our own and behaving with the CompanyÔÇÖs long-term success in mind.