We Are Strategically Focused in Our Work

  • We only do work and only ask for work that adds value to the business.
  • We simplify, standardize and streamline our current work whenever possible.

Innovation Is the Cornerstone of Our Success

  • We place great value on big, new consumer innovations.
  • We challenge convention and reinvent the way we do business to better win in the marketplace.

We Seek to be the Best

  • We strive to be the best in all areas of strategic importance to the Company.
  • We benchmark our performance rigorously versus the very best internally and externally.
  • We learn from both, our successes and our failures.
  • We develop superior understanding of consumers and their needs.
  • We create and deliver products, packaging and concepts that build winning brand equities.
  • We develop close, mutually productive relationships with our customers and our suppliers.


  • We accept personal accountability to meet our business needs, improve our systems and help others improve their effectiveness.
  • We all act like owners, treating the CompanyÔÇÖs assets as our own and behaving with the CompanyÔÇÖs long-term success in mind.